Case studies

The Fire Fighters Charity

The Fire Fighters Charity Raffle – Re-engaging supporters through an integrated campaign. A bold approach to a raffle campaign for The Fire Fighters

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Just some of the benefits

  • Lapsed supporters were re-engaged
  • More supporters than ever were mailed
  • Online income grew by two thirds over previous campaigns
  • Online platform delivered 30% of overall income

Cats Protection

Cats Protection Sponsorship Programme – Complex, flexible and personalised fulfilment from Woods improves donor relationships and retention. Cats Protection is the UK’s

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Just some of the benefits

  • Class-leading level of personalisation
  • Sponsorship packs with multiple variables
  • Over 53,000 sponsorships fulfilled
  • High level of supporter engagement

Alzheimer’s Research UK

Response Handling for Alzheimer’s Research UK How The Woods Group saved the day for Alzheimer’s Research UK when their incumbent response handling

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Just some of the benefits

  • Emergency provision of response handling service
  • Seamless campaign continuation
  • Over 7,000 responses promptly processed
  • Minimal post-campaign queries

Guide Dogs Lottery

Guide Dogs Weekly Lottery – Reinventing and Accelerating Weekly Lottery for Guide Dogs. We first met with Guide Dogs in

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Just some of the benefits

  • Increased acquisition channels
  • Players numbers increased by 55%
  • New supporter targets exceeded by 25%
  • Partnership approach to growth

Gurkha Welfare Trust

Gurkha Welfare Trust – Gurkhas come from the hills of Nepal and have been recruited to serve in the British

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Just some of the benefits

  • A streamlined donation processing and data capture model.
  • Significant cost reductions of approximately 30%.
  • Enhanced supporter experience.
  • Innovation – time for the fundraising team to innovate.

 

Peta

Peta – A charitable organisation which works to educate the public about the horrors of cruelty to animals through peaceful

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Just some of the benefits

  • Improved efficiency
  • Cost reductions in the region of 30%
  • High levels of personalisation
  • Improved supporter affinity