Experienced charity raffle providers

At Woods Group we have unrivalled experience in delivering innovative and effective charity raffles.  Each successful raffle – and we have delivered a lot of them – depends on a powerful combination of digital integration, insight and experience. We believe we are the best charity raffle provider you can find in the fundraising sector. We keep driving our best-in-sector raffle programmes forward, and we’re proud of the way this commitment to excellence maximises charitable fundraising.

Online income grew by two thirds over previous campaigns

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Our in-house offering encompasses all stages of raffle:

    • Strategy and program direction
    • Design
    • Data processing and preparation
    • Pack print and production
    • Mailing
    • On-line integration
    • Response handling
    • Data capture
    • Thanking and banking
    • Raffle draw
    • Reporting and analysis
    • Strategic direction

Testing
Creative strategy
Data strategy
Cost Effective
On-line

Testing

Our unique focus on charity raffle helps us derive valuable insights into what developmental tools work well and which ones don’t. Our test program is extensive and varied. We undertake more than 40 raffle tests a year, testing anything from format variants to creative mechanisms and data driven initiatives.

The results of these tests are carefully monitored and analysed. The tests with proven beneficial outcomes are then rolled out to the benefit of all our clients. Our Account Directors undertake a test, measure, refine, and roll-out methodology with all our clients based on our empirical test results.

Creative strategy

We have more than fifteen years’ experience of designing responsive and compelling charity raffle packs. Our in-house specialists design with the responder demographic in mind. We work to blend recognition and familiarity with doormat presence, calls to action and ease of response.

We work with sector specialist copywriters to deliver compelling reasons to play and support and our Account Directors are charged with driving your creative strategy forward with each new charity raffle we run. They will challenge the status quo and come armed with extensive learning from our active test programs.

Data strategy

Our work on raffle data strategy has been transforming raffle programs for over a decade. A huge intelligence bank of campaign results and test outcomes has helped us craft a powerful set of raffle data tools.

All our Account Directors are experienced raffle data strategists, enabling you to have direct access to your own raffle data guru. Using warm, lapsed and cold data to drive significant growth in your raffle player pool is the name of the game.

Data hygiene, selection strategy, ask methodology and player journey are all areas your Account Director will have a laser focus on. Our reporting suite and real-time results visibility allow our team to provide truly insightful data analysis. A key foundation on which to develop and refine your program.

Our breadth of experience as charity raffle providers enables us to bring you unique raffle sector benchmarking intelligence. Our anonymised results database enables you to compare your program’s performance with those of similar organisations. This also provides your account team with clear areas in which to focus their developmental activities.

Cost Effective

Our in-house production facilities are configured for raffle production. We only produce raffle and lottery packs. We are one of the few bulk manufacturers of charity raffle tickets in the UK with a capacity to produce over 750 million tickets a year.

Our business model means we are in control of our own margins and do not need to buy in and mark up on top of the manufacturer’s margin. Our technology led response handling process ensures we deliver speed with accuracy through our automated opening lines and scanning machinery.

This approach benefits our clients by ensuring we are the most cost-effective charity raffle provider in the market.

On-line

For many of our clients we design, build and host online raffle response sites. These sites allow players to respond online quickly and easily. They also provide a useful landing page for potential raffle players who aren’t part of your direct mail raffle program. Enabling players to be directed there from myriad of other fundraising activities.

Our Digital Innovation & Strategy Planner on hand to help you drive new players to your charity raffle via multiple online channels.

“We have twice won the Barnardo’s Gold Star Supplier award. This was mainly due to the effectiveness of our account teams.”

Account Team

Our approach to handling your account is unique within our sector. All of our teams are experienced charity sector specialists, working solely in the charity gaming arena and hence bringing an unsurpassed level of knowledge to your program

You will work with a specialist team of three:

Account Director – your account director is a charity raffle strategist. Charged with driving the data and creative strategy of your program our AD’s are experienced, analytical, results driven and systematic. And they are on-hand as your own raffle guru.

Account Manager – your account manager works on the same accounts as your AD. She is the daily point of contact for you. Office based, charity raffle focussed, experienced and organised your AM is responsible to facilitating all your queries and systematically working through the briefing process with you.

Account Executive – your account executive assists your AM to provide an award winning* level of management to your program. Never out together your AM & AE team ensure there is always someone on hand that understands your account.

Your team has daily access to a hugely experienced group of departmental managers looking after our delivery functions – data, design, production and response management

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